Viva Rosa Cosmetics is a St. Petersburg-based startup dedicated to bringing the ‘Liquid Gold’ of Bulgaria’s Rose Valley to the Florida coast. Founded by Mark and Lada Ziesmer, we bridge the gap between Old World heritage and modern luxury by partnering directly with the historic Bulgarian Rose Karlovo distillery, established in 1948. We don’t just source products; we source process. Our team has spent extensive time on the ground in Bulgaria’s Rose Valley, walking the fields and embedding ourselves within the distilleries to study the delicate steam-distillation of the Rosa Damascena. This firsthand knowledge allows us to verify the quality of every ingredient at its origin, ensuring that every jar of Viva Rosa arriving at our Florida hub meets the highest standards of potency and purity.

What makes Viva Rosa unique is our ‘Farm-to-Florida’ transparency and the 75-year legacy of Bulgarian distillation. Unlike mass-market brands, we provide St. Petersburg with clean, high-performance beauty products that honor tradition while delivering modern luxury. Our mission is to offer premium skincare and cosmetics that celebrate the heritage and craftsmanship of Bulgaria’s most celebrated rose region, bringing authentic beauty solutions to discerning customers who value quality, transparency, and timeless elegance.